Peacock Spider Facts

Peacock spiders are part of class Arachnida and are most prominent in Australia, though one species is present in parts of China. There is no direct translation for the genus name Maratus, but the species translations, such as Albus, meaning white, directly relate to their physical attributes. Male peacock spiders have vibrant colors and are most known for their energy and mating dances. Fast Facts Scientific Name: MaratusCommon Names: Peacock spider, rainbow peacockOrder: AraneaeBasic Animal Group: InsectSize: Averaging 0.15 inchesLife Span: One yearDiet: Flies, moths, winged ants, grasshoppersHabitat: savannas, grasslands, deserts, scrub forestsConservation Status: Not evaluatedFun Fact: Peacock spiders can leap over 20 times their body size. Description Male peacock jumping spider (Maratus tasmanicus) on Carpobrotus plant. Kristian Bell / Getty Images Male peacock spiders have black and white hind legs with vibrant red, orange, white, cream, and blue coloration on their bodies. This coloration comes from microscopic scales found over their bodies. Females lack this color and have a plain brown color. Peacock spiders also have 6 to 8 eyes, most of which are simple organs that convey information about movement and light and dark. Their two central eyes are much more powerful, conveying information in fine detail and in color. This is because their eyes have spherical lenses and an internal focusing mechanism with a four-tiered retina. Habitat and Distribution These colorful spiders are found in Australia and China in semi-arid and temperate regions. Some live in only one kind of habitat, while others occupy several due to their highly mobile hunting tendencies. Habitats include deserts, dunes, savannas, grasslands, and scrub forests. Diet and Behavior Peacock spiders do not spin webs; instead, they are daily hunters of small insects. Their diet consists of flies, moths, winged ants, and grasshoppers, as well as any small insects they can capture. Females may also eat males if they are unimpressed by the males’ dances. They use their amazing vision to see their prey from yards away and pounce from long distances to deliver a fatal bite. This ability to jump large distances also helps to avoid predators, which include bigger spiders. They are mostly solitary creatures until mating season, when males aggressively court females. Peacock spiders only communicate during mating season. Males make vibrations with their hind legs, which are then picked up by sensory systems in females’ legs. Females release chemical pheromones from their abdomens, which produce drag-lines that can be picked up by chemoreceptors in the males. Peacock spiders’ eyes are powerful enough to perceive the males’ bright colors in fine detail over long distances. Reproduction and Offspring Coastal peacock spider (Maratus speciosus) male in courtship display with colorful plate visible. Auscape/UIG / Universal Images Group / Getty Images Plus Mating season for peacock spiders occurs during the Australian spring from August to December. Males reach sexual maturity earlier than females and begin the mating ritual by perching atop a high surface and waving their hind legs. He produces vibrations when he spots a female to get her attention. Once she is facing him, he begins a mating dance by unfolding a flat section of his abdomen, which fans out. He alternates displaying this flat section and the hind legs for up to 50 minutes or until the female makes a decision. Males are very aggressive and may make multiple attempts to win over a female. They have been known to pursue pregnant or aloof females, as well as females of other species. A female can deter a male by lifting her abdomen to show her disinterest or even by eating the male. In December, pregnant females nest and lay their sacs of eggs, which contain hundreds of spiders. She remains with them after they hatch until they can begin feeding themselves. Species There are over 40 known species of Maratus, most of which live in southern Australia and one of which resides in China. Some species traverse large ranges while others are restricted to one geographic region. Most species grow up to 0.19 inches, but they differ in their colors and patterns, which influences the choreography of their dances. Conservation Status All species of genus Maratus have not been assessed by the International Union for Conservation of Nature (IUCN). Arachnologists argue that the biggest threat to these creatures is habitat destruction by controlled burns and wildfires. Sources Otto, Jurgen. Peacock Spider. Peacock Spider, https://www.peacockspider.org.Pandika, Melissa. Peacock Spider. Sierra Club, 2013, https://www.sierraclub.org/sierra/2013-4-july-august/critter/peacock-spider.Peacock Spiders. Buglife, https://www.buglife.org.uk/bugs-and-habitats/peacock-spiders.Short, Abigail. Maratus. Animal Diversity Web, 2019, https://animaldiversity.org/accounts/Maratus/.

Mentor Research Paper - 947 Words

An Update for PALS Mentors You’re there for others, and we’re here for you. From the PALS Coordinator’s Desk†¦ Happy New Year! Welcome to 2017! As we leave the old year behind, I find it hard to forget the often turbulent and contentious public dialogue about†¦well, almost everything. But there are too many havens of sanity for me to lose hope. One of the things that impressed me about the Coalition’s community of survivors from the moment I first walked through the door is its openness to people from all backgrounds, all interests, all walks of life. Breast cancer certainly doesn’t discriminate; quite the contrary, it levels the playing field. As survivors, we find ourselves reaching across political aisles, economic barriers, and†¦show more content†¦In addition to letting participants know how the mentor-mentee matching process works and what is expected of you in your role as a mentor, this day-long workshop is intended to provide a solid grounding in the basics of breast cancer and ways to offer support in a manner that is truly helpful and empowering to those struggling to c ope with a recent diagnosis or with issues at any point during treatment or recovery. Please set this date aside if you haven’t taken our training, and RSVP with me. Mentoring for the Long Run Several long-time mentors have asked me if they might be able to join us at the training to refresh their skills and update their knowledge about breast cancer and its treatment. Although we continually strive to improve and refine our training – and we have seen a great deal of change through the years, much of it based on participant suggestions – it is only necessary to undergo this training once. As you move into active mentorship, I will keep you updated on any changes to the program via this newsletter and invite you to attend our annual mentor meeting. The field of breast cancer treatment is in continual flux, and to keep â€Å"abreast† (pardon the pun) of the latest updates, consider attending our educational evening seminars, where local care providers offer the most up-to-date information. And read all you can; breast cancer is often in the news. As a way to filter the truth from hype in mass media, I highly recommendShow MoreRelatedEssay on Skills and Learning Statement Acca1696 Words   |  7 Pagesduring the meetings with Project Mentor – Mr Raj My meetings with project mentor became a key success factor for my project. He showed me the direction from where I could start my project and reach to conclusion. Most of the meetings were held personally, which proved more effective than other sources of communication. I also managed to secure his personal contact number, which enabled me to contact him from time to time helping me solve my confusion relating to research. †¢ First meeting OnRead MoreExpanding Leadership Diversity Through Formal Mentoring Programs1184 Words   |  5 Pagespeople and nurture their talents. For those who aspire to a leader- ship role, the opportunity to engage in mentoring relationships with senior-level leaders is a powerful way to accelerate growth. In the majority of informal mentoring relationships, mentors and protà ©gà ©s share similar racial, gender, and cultural backgrounds. Senior leaders in most large organizations are still primarily white males. As a result, it can be difficult for people from diverse backgrounds who as- pire to higher-level leadershipRead MoreA Research Study On The Presidential Fellowship Essay1088 Words   |  5 Pagesconduct meaningful and significant research, interacted with audiences from a variety of fields and backgrounds, and engaged with communities within and outside Northwestern. I believe I fulfill the requirements for the Fellowship and would make a great candidate for HDSP to nominate. To show this, I will address my research achievements, my ability to communicate with diverse audiences, and my leadership and outreach services. I am actively engaged in a number of research projects, which have led to threeRead MoreGraduation Gap Between Minority Students And White Students Essay1311 Words   |  6 Pages1) take two research courses 2) write a research paper 3) present research at a national conference. Students work with a faculty mentor to assist with the research process. The faculty mentee relationship is an importance aspect of the program. While several studies have examined the benefits of mentors for the mentee, few have examined the benefits of the relationship for the mentor (Ghosh Reio, 2013; Schwartz, 2012 ). As such, we seek to explore the experiences of faculty mentor who participateRead More Just Do It For Me: The Roles and Responsibilities of A Teacher1314 Words   |  6 Pagesthey often do not fully understand what is expected of them. The roles and responsibilities of a teacher can be vague and hard to understand when a new teacher is unwilling to ask questions of a mentor teacher, or th e mentor teacher is unwilling to aid the new student. As Cathrine Le Maistre states in her paper, titled â€Å"Mentoring Neophyte Teachers: Lessons Learned from Experience† there is a much higher level of attrition after the first year of teaching than in any other year (2000). She believes thatRead MoreAnnotated Bibliography On How Uniform Policy Swept U.s.919 Words   |  4 Pagesgiven by a mother of six children with a low-income household. Also, with encouragement; the present of the United State idealizing the uniform policy. Dalton, R., and Virginia Wilkins. (2011, Oct 28). The way to really stop school bullying: Student mentors. Christian Science Monitor Retrieved from http://sks.sirs.com.nauproxy01.national.edu The effectiveness, bullying caused in the U.S. school district caused low attendance, grades, and graduation rates. A study conducted in the article show that 160Read MoreWhat Makes A Successful School Base Mentor Program?897 Words   |  4 PagesThe research offers vital characteristics to sub-question I: What it takes to create a successful school-base mentor program? First, it must take into consideration the need for a leadership, encouraged program. A school-based mentoring program must have a logical model theory that states, and encourages positive actions and outcomes. A clear mission, with goals, and an exit plan is needed. Internal and external factors will influence the program’s effectiveness and they need to be taken intoRead More Quantitative and Qualitative Article Analysis Essay1550 Words   |  7 PagesAbstract In this paper I will analyze two articles, one is quantitative and the other is qualitative. I will describe the quantitative methods used including the research question addressed, the hypothesis, and variables. I will identify the population and sample. I will discuss the reliability and validity of the instruments used. I will then discuss the design of the article and how the findings were analyzed. For the qualitative article, I will identify the design of the article, the methodsRead MoreStaff Development Program. Staff Development Program Refers927 Words   |  4 PagesParticipation: 1. Attending local, regional, national, and international meetings, conferences and workshops sponsored by professional organizations 2. Presenting papers at confernces and workshops. 3. Cordinating various events organized by the organization. †¢ Research: 1. Encouraging research work 2. Presenting reaserch work papers to others 3. Knowledge sharing environment †¢ Improving job performance: 1. Keeping up with latest technology and processes. 2. Improving existing skill set 3. TryingRead More`` Integrity Is The Essence Of Everything Successful `` By Richard Fuller1091 Words   |  5 Pagesas â€Å"the act of taking another’s work or ideas and issuing them as one’s own† (Plagiarism). Plagiarism encompasses several different acts, from straight copying and pasting to absent citations to lack of reference when developing an idea from their research. It is one of the most common sources of cheating in the academic setting (Defining). Another form of cheating occurs when students go outside of the acceptable boundaries for collaboration. Collusion is the instance where students construct assignments

The Ethical Marketing Research And Cookie Law

Question : Having read the above quote, via secondary research, write a literature review (comparing and contrasting different authors views on the subject), that addresses the research ethics that should be employed, and why it is so important; pay particular attention to the Cookie Law of 2011 and the subject of informed consent). Answer : Introduction Zhuang et al. (2012) suggested that ethics of marketing allows the marketers in attaining standards and principles that helps in building acceptable conduct in the marketplace. In these days of digital marketing, brings new challenges in marketing environment. Wright et al. (2013) argued that confidentiality, privacy and the reliability for distribution of products or services and the collection of data became the major issues in terms of digital marketing in the world. Witkowski Reddy (2010) opined that in this digital world people tries to hidden their identity. However, their activities as well as intentions are not carrying out and identity is published in the internet. This study tries to generate the information related business ethics especially for the digital marketing ethics. Literature Review Marketing Ethics According to Wooldridge Kuntze (2012), ethics of marketing addressed the standards and principle for the business marketers in marketplace. On the other hand Siems et al. (2010) argued that marketing ethics recognizing the distinction between descriptive, normative and analytic in the marketplace. However, Murphy (2002) suggested that normative ethics from the viewpoint of marketing defended and formulate the basic norms. On the other hand, Kerin et al. (2013) cited that descriptive ethics provides the scientific study in terms of treating marketing ethical issues such as online consumer behaviour, response to the Smartphone, social media marketing, customer engagement, etc. Apart from that, Eagle (2015) acknowledged that ethics of analytics marketing allowed the marketer on business environment to examine basic concept of ethical marketing and its norms. Figure 1: Framework for understanding ethical behaviour (Source: Celuch Saxby 2013, pp- 166) Bush et al. (2013) argued that approaches of marketing ethics are the most important and effective part for developing business as well as maintain success in business. According to Beck et al. (2010), majority of organisation in business sector face challenges from the point of view of ethical miss conduct and illegal behaviour from the management or their staffs. Celuch Saxby (2013) opined that normative marketing ethics is the appropriate method of maintaining ethical behaviour in business. The theories of normative provide the traditional ethics and right duty based ethics to the business organisation in terms of maintaining ethical dilemma. Ferrell et al. (2013) proposed that philosophy of ethics from the point of view of marketing helps in characterising the bounded moral relativism and the heavily relies in business ethics for the marketers. Contextualist model of ethical marketing helps in adopting orientation for marketing that bring the opportunity in becoming an ethical i nnovator for the marketers in business. McEachern (2013) contended that reduce or solve the ethical issue in business creates opportunities for future development. Virtue ethics including the Aristotelian roots is the most applicable format of normative ethical theory to the variables of marketing mix. On the other hand, BOONE (2012) elaborated on virtue ethics is the theory of normative ethics in business that received substantial attention for business marketers in the marketplace. Apart from that, regarding virtue ethics in business, Kovac-Znidersic, R., Maric (2013) proposed that framework of virtue ethics integrate the theory related marketing and displayed applicability within the marketplace. In accordance to Poon (2012) virtue ethics is the difficult operation that informed marketing from individual judgement in terms of making the appropriate ethical decisions. The articles related to marketing ethics written by Sharma Baoku (2012), demonstrated that theories of normative received substantial attention in terms of Cognitive Moral Development (CMD). In this article, it has been utilized that educated female marketers score highest record on CMD and make the market of an organisation more advance rather than earlier in moral reasoning. Apart from that, these articles also demonstrated that CMD is 85 percent appropriate in terms of marketing ethics. Related studies of virtual commitment by Roy (2012) provide the information about normative marketing that theory of virtue ethics builds trust and commitment from the point of view of relationship marketing. It is also determines that related keys of relationship marketing building blocks have been maintained with high corporate standards as well as high communicating activity with the stakeholders of business. Apart from that, Tadajewski Jones (2012) examined trust and commitment in relationship marketing from the point of view of virtue ethics helps the business marketers in avoiding malevolent behaviour. On the contrary, according to the stud y of Zee et al. (2010), virtue ethics for marketing is exhibited greater ethical sensitivity perspective of social research profession in ethical norms. Figure 2: Framework of Value Based Marketing (Source: Roy, 2012, pp- 75) Several articles in relation to marketing ethics examined the ethical issues that deals with the target market, segmentation or positioning the market. Majority of organisation in business environment manufacture dangerous products and provides unethical behaviour such as high price in low commodity in the business marketplace. Target of vulnerable consumers was a most important unethical marketing activity in the business marketplace. Sribnyak (2012) discussed that in business market, organisation must accept moral responsibility for their customer targeting strategies. With the same view Poon (2012) noted that moral responsibility is the important part of business and marketers need to adopt strategies for collective impact that combined the effort of segmentation. As opined by Celuch Saxby (2013), majority of organisation in the marketplace produced harmful products in both targeting customer and segmenting the market place for increasing future sustainability. From the point of view of Eagle (2015), organisation has to make programs for targeting vulnerable including cognitively, socially, motivationally, physically, etc in terms of treat the customers fairly. However, in terms of treating consumers fairly, Wooldridge Kuntze (2012) proposed to adopt doctrine targeting consumer liability patterned that is the method of accountability. In the article of Wright et al. (2013), it has been understand that there are several unethical behaviour in the marketing such as online consumer behaviour, social media marketing, sales manager, target marketing, etc. From the point of view of unethical behaviour in marketing, Kerin et al. (2013) acknowledged that action of disciplinary occurred due to poor performance by sales persons of an organisation in business marketplace. As argued by Siems et al. (2010), low performance from staffs in an organisation generates disciplinary action and it considered as a unethical behaviour. On the contrary, Bush et al. (2013) represented that unethical behaviour in marketing proposed higher level of marketing executive beyond attribution and legal responsibilities in terms of commitment for serve to the consumers. From that point of view of social media advertising, Saxby (2013) opined that image advertising and the conclude factors related digital media marketing is the basic of an ethical technique. However, Sribnyak (2012) argued that image advertising does not undermine the autonomy. Many articles are dealing with the ethical issues in business marketplace. However, the articles of McEachern (2013) are the best approach of analysing ethical dilemma in relation to social marketing. In the distrust of commercial marketing, misbehaving regarding the ethics is the key of ethical dilemma in social marketing framework. Eagle (2015) depicted that there are several ethical criticisms in communication marketing such as deceptive, manipulative, untruthful, offensive, etc. Wright et al. (2013) concerned that from the point of view of social marketing anxieties have been identified about the used tactic in social marketing including offensive, untruthful, unfair, etc. On the other hand, Siems et al. (2010) cited that use of public money in documentaries fund showed the government policies are not actively profound. Therefore, Celuch Saxby (2013) argued that these types of activity are not appropriate from the point of view of social marketing. Therefore, it highlighted the perennial distrust in accordance to the intervention of government on the ground of nannies and intrusion that is unwarranted. There are several article related to ethical guideline for market. However, the article of Wooldridge Kuntze (2012) related to ethical guideline practice for marketing demonstrated the critical thinking about marketing ethics. Bothe of these two research paper abut marketing ethics provide guideline for maintaining the law of ethical behaviour in marketing and act that help organization in serving products to customer in ethical manner. According to Siems et al. (2010), superfluity and the total redundancy is the key concept of ethical marketing. However, Sribnyak (2012) suggested that ethical marketing concerned that organisation in business sector need to involve act or obey of law that helps business in maintaining ethics that completely undistinguished. On the other hand, Kerin et al. (2013) claimed that readily exposed and total redundant is the method of possibility marketing ethics. However, the primary view point of McEachern (2013) demonstrated that in order to create high prospective in ethical marketing need to reduce or address the possibility of misconceptions. As argued by Wright et al. (2013) more narrowly proactive and circumscribed s the foregoing quotations for achieving effectiveness of ethical marketing concept to business organisations. Though Bush et al. (2013), carefully discussed that refuted and rejected dissections is the part of criticism marketing ethics. Guidance of pragmatic behaviour and content of conceptual in ethical marketing are able to bring distinctive as well as new offer for the marketer in business environment. Apart from that, Celuch Saxby (2013) examined that empirical corroboration in terms of surveying staffs or customers in marketing practitioner members, generally classified with the consistent of principles of ethics along with the obey of act as well as law in relation to ethical dilemma. Wooldridge Kuntze (2012) described that good ethical dilemma is the method of good business. However, Kerin et al. (2013) argued that understanding of consumer behaviour and fairly serve to the customer according to their demand based on segment and target strategy is able to develop a good business and run the business for long term. On the contrary, Bush et al. (2013) acknowledged that negative publicity and prospect of boycotts create negative impact on consumers mind and does not maintain ethical dilemma for business. Saxby (2013) suggested that unethical conduct is able to view the potentiality of business in marketplace. In accordance to the McEachern (2013) unethical activity generates economical loss for the business organisation in market place. According to this view, Sribnyak (2012) depicted that if the unethical activity is not the interest of the organisation, the governing redundant that activity. Ethical prescription such as act, law, etc is able to address the activities of ethical dilemma in business. Saxby (2013) argued that recourse of law helps the business organisation in establishing he consensus. Normal commerce under the law of democratic closely reconciles the render of contemporary management of marketing ethics to the business organisations. Kerin et al. (2013) demonstrated that ethics p lays the most important role in marketing and ensure the continuity of future success as well as claimed alignment. Bush et al. (2013) acknowledge that majority of contribution of marketing ethics provides wide range of descriptive behaviour along with the contribution of empirical research. As opined by Wooldridge Kuntze (2012), model of ethical decision making potentially identifies the significant of enlarging opportunities for marketers from the point of view of cultural factors, social factors, makeup individually, etc. Siems et al. (2010) showed that individual differ in terms of making the decision for marketing ethics extent the opportunity of individual engage in ethical behaviour. In order to maintain ethical marketing, organisations in business sector need to include the functionality of organisational culture, corporate policy, professional codes, punishment for bad working activity, rewards for good effort to organisational activity, etc. For strict marketing decision making of an organisation in marketplace, need to apply the normative marketing ethics. Cookie Law Cookie law was first introduced in May 2011 by the directive of European Union (EU). In order to maintain privacy and electronics communication regulation in business, majority of organisation comply the law of cookie in their digital marketing process. Cookie law allows the participant in maintaining piece of privacy legislation in the websites during digital marketing for business organisation in order to get consent information from the visitors of the websites for marketers as well as retrieved data or information from any computer or Smartphone or tablet. Dwyer (2011) demonstrated that, majority of organisation in business sector uses Cookie Law of 2011 in their digital marketing for sharing or storing information of the visitors in order to maintain ethical marketing especially for digital marketing age. There are several technologies that used by the marketers in terms of maintaining cookie law in websites such as HTML5 (Hyper Text Mark-up Language version five), Flash, etc. F rom the point of view of business, cookie law is most important due to comply the risk enforcement actions in business. Pollard (2014) argued that non-compliance of cookie law in business perhaps more serious consequence instead of enforcement. Raimond, O., Schapira (2011) cited that implementation of cookie in digital marketing allows the organisation in storing little bits of information in their own browser that make wide user experience. Some cookies collected information and created behavioural profiles of consumers for organisations. There are many articles wrote by several authors that provides the information and knowledge about rules of using cookies in digital marketing. Sribnyak (2012) argued that using cookies, organisation of business sector can generates a clear understanding about customers and make a fundamental of consideration level with details overview. Cookies demonstrate the current level of customer awareness for that particular company using several options that available for managing the limitations. Roy (2012) argued that, using the rules and policy of cookie, organisation could build 41 percent awareness of their customers. In this research paper, it has been also identified that there were several terms and conditions for implementation of cookie law in digital marketing. For instance, resolving problem, auditing of cookies, etc. Poon (2012) considered that variety of consumer initiative including specific highlight in terms of using cookies help the area of achieving success. According to M cEachern (2013) flash cookies or the local shared objects are the applied regulations of cookies. There were several types of cookies such as sessions cookies, first and third party cookies and persistent cookies (Cookielaw.org, 2015). Session cookies allowed websites of business marketers in order to create a link with the actions during browser session (Gov.uk, 2015). This type of cookie plays variety of role such as remembering information of visitors around the browser site. On the other hand, Persistent cookies stored the information of preferred site of visitors including choice (Ico.org.uk, 2015). Boone (2012) opined that first and third party cookies help visitors in displaying URL window. Conclusion This study demonstrated that critical analysis about marketing ethics. Through this assignment, analyst is researching about the ethical consideration of marketing from the point of view of digital marketing concepts such as online consumer behaviour, social media marketing, etc. Describe about the cookie law in terms of business. Demonstrate the use information based on cookie that make organisation able to target a particular market for achieving high market share and generating wide range of profits. Reference Books Boone, L. (2012). Contemporary marketing, 2013 update. Cengage: learning custom Kerin, R., Hartley, S., Rudelius, W. (2013). Marketing. New York: McGraw-Hill/Irwin. McEachern, M. (2013). Contemporary issues in green and ethical marketing. Berlin: Springer. Journals Beck, J., Lazer, W., Schmidgall, R. (2010). Can an Ethical Situation Be Not a Question of Ethics ?. Journal Of Hospitality Marketing Management, 19(2), 157-170. Bush, V., Smith, R., Bush, A. (2013). Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators. Journal Of Marketing Education, 35(2), 107-118. doi:10.1177/0273475313491577 Celuch, K., Saxby, C. (2013). Counterfactual Thinking and Ethical Decision Making: A New Approach to an Old Problem for Marketing Education. Journal Of Marketing Education, 35(2), 155-167. Dwyer, S. (2011). Cookie Cutter Shark (Isistius sp.) Bites on Cetaceans, with Particular Reference to Killer Whales (Orca) (Orcinus orca).Aquatic Mammals,37(2), 111-138 Ferrell, O., Crittenden, V., Ferrell, L., Crittenden, W. (2013). Theoretical development in ethical marketing decision making. AMS Rev, 3(2), 51-60. Kovac-Znidersic, R., Maric, D. (2013). Gender differences and influence on ethical behaviour of consumers. Marketing, 44(1), 29-38. Pollard, M. (2014). More than a cookie cutter: the global influence of European competition law.Journal Of European Competition Law Practice. Poon, P. (2012). Ethical and Social Issues in Global Marketing. Journal Of Global Marketing, 25(1), 1-2 Raimond, O., Schapira, B. (2011). Internal DLA generated by cookie random walks on Z.Electron. Commun. Probab.,16(0). Roy, D. (2012). Promoting Active Learning of Ethical Issues in Marketing Communications Using Debates. Marketing Education Review, 22(1), 73-76. Sharma, G., Baoku, L. (2012). E-Marketing on Online Social Networks and Ethical Issues. International Journal Of Online Marketing, 2(4), 1-14. Siems, F., Bruton, J., Moosmayer, D. (2010). Integrating Core Marketing Ethical Values Into Relationship Marketing. Journal Of Relationship Marketing, 9(2), 68-82. Sribnyak, O. (2012). Mini Cooper: Current Marketing Strategy, Digital Marketing Approach, the Brand Ethical Values. Bulletin - Prague College Centre For Research And Interdisciplinary Studies, 2012(2). Tadajewski, M., Jones, D. (2012). Scientific marketing management and the emergence of the ethical marketing concept. Journal Of Marketing Management, 28(1-2), 37-61. Witkowski, T., Reddy, S. (2010). Antecedents of ethical consumption activities in Germany and the United States. Australasian Marketing Journal (AMJ), 18(1), 8-14. Wooldridge, B., Kuntze, R. (2010). Publish or Perish and Innovative Teaching: Combining the Two to Explore Ethical Behaviors. Marketing Education Review, 20(2), 143-148. Wright, S., Dinsmore, J., Kellaris, J. (2013). How Group Loyalties Shape Ethical Judgment and Punishment Preferences. Psychology Marketing, 30(3), 203-210. Zee, Y., Chan, S., Harris, J., Jayson, G. (2010). The ethical and scientific case for phase 2C clinical trials. The Lancet Oncology, 11(5), 410-411. Zhuang, G., Herndon, N., Tsang, A. (2012). The Impact of Buyers on Salespersons Ethical Judgment and Behavioral Intention to Practice Gray Marketing. Journal Of Global Marketing, 25(1), 57-78. Websites Cookielaw.org,. (2015). The Cookie Law Explained. Retrieved 22 January 2015, from https://www.cookielaw.org/the-cookie-law/ Ico.org.uk, (2015). Retrieved 22 January 2015, from https://ico.org.uk/media/for-organisations/documents/1545/cookies_guidance.pdf Gov.uk, (2015). Retrieved 22 January 2015, from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77641/PwC_Internet_Cookies_final.pdf Ico.org.uk, (2015). Retrieved 22 January 2015, from https://ico.org.uk/media/for-organisations/documents/1545/cookies_guidance.pdf Gov.uk, (2015). Retrieved 22 January 2015, from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77641/PwC_Internet_Cookies_final.pdf Murphy, P. (2002). Retrieved 22 January 2015, from https://www3.nd.edu/~ethbus/pdf/Marketing_Ethics_Millennium.pdf Eagle, L. (2015). Retrieved 22 January 2015, from https://www.consumerfocus.org.uk/files/2012/09/NSMC_social_marketing_ethics.pdf

What Is WebP Plus How to Use WebP Images in WordPress

WebP is a web image format developed by Google that can offer smaller image file sizes at a similar level of quality to existing image formats. In this post, well dig further into the question of what is WebP? and share more about the format.We will also talk about the pros and cons of WebP images and how you can start using WebP images on your WordPress site. GIFs are excellent for animations, but not great for saving static images.WebP images are an image format from Google designed to let you display images on the web at a similar quality level to existing image formats, but with a smaller file size.To achieve this, WebP provides both ‘lossy’ and ‘lossless’ compression options. The latter preserves more data, while the former makes the resulting file sizes even smaller.According to Googles data, WebP images are on average:25-34% smaller in size than comparable JPEG images.26% smaller in size compared to PNGs.You can view a full side-by-side comparison at the WebP Gallery.The pros and cons of using WebP images on your siteNow that we’ve answered the question of â€Å"what is WebP?†, let’s talk about why it matters by discussing the pros and cons of WebP images.Pros of WebP imagesAs we’ve alluded to already, the primary goal of this image format is to provide a web-focused option that’s superior to both PNG and JPEG in most situations.Image files take up space – no matter how they’re saved. The more images and other media you add to your site, the greater the chance of laggy performance. Keeping your pages loading fast is incredibly important, since slow speeds drive visitors away before they’ve even seen what you have to offer.Compressing image files makes them smaller and more efficient, but usually comes at a loss of quality. In general, the more you compress an image, the worse it looks. However, the particular file type you’re using has an impact on how extreme the ef fect is.Images saved in a WebP format can be made significantly smaller than JPEGs and PNGs at the same quality. Again, lossless WebP images function as a replacement for PNGs, and the files are about 26% smaller. Lossy WebP images, on the other hand, are around 25-34% smaller than JPEGs.Also notable is that both types of WebP images support transparency. Transparent images are incredibly useful on the web – you can use them for logos and other branding, just as one example. JPEGs don’t offer transparency as a feature, but lossy WebP images do.Cons of WebP imagesIf WebP offers so many benefits, why isn’t it being used by more people? The primary drawback is that WebP images are  not currently supported by all browsers, though more and more browsers have been adding support.Heres a comparison of the current browser support as of July 2019, along with each browsers  desktop and mobile market share when available:Support WebP:Chrome 71% desktop / 59.6% mobileF irefox (desktop only) 9.52%Edge 4.6% desktopOpera 2.44% desktop / 2.85% mobileSamsung Internet 7.35% mobileBaidu BrowserNo WebP Support:Safari 5.41% desktop / 20% mobileInternet Explorer 5% desktopFirefox for Android 1% mobileUC Browser for Android 6.62% mobileSo while  most web browsers do now offer WebP support, there are still a non-trivial number that dont have support (most notably, Safari).Fortunately,  you’re not losing anything by using WebP on your site, since you can simply include backup PNG and/or JPEG images that display to visitors with browsers that dont support WebP images. This requires a bit more work, but can be worth it for the performance savings.How to use WebP images on your WordPress siteOf course, as a WordPress user, it’s not enough to ask â€Å"what is WebP?† You also need to know whether this type of image can be used alongside WordPress. Just like browsers, not every website builder and Content Management System (CMS) sup ports the WebP format.The bad news is that WordPress doesnt currently support WebP images by default. However, you can still use the WebP format on your site – it will just require one or more additional tools.OptimoleOptimole is our new image optimization solution that has a lot of cool featured under the hood. Apart from being able to have all your images optimized automatically and then get them served through a CDN, you also get to experience the benefits of WebP images.The way Optimole enables WebP images is pretty neat. The plugin converts your images to WebP automatically if the visitors browser supports them. If the browser doesnt support WebP, a normal version of the image will be served. Image optimization Lazy Load by Optimole Author(s): OptimoleCurrent Version: 2.1.2Last Updated: September 25, 2019optimole-wp.zip 96%Ratings 211,971Downloads WP 4.7+Requires There are also alternative tools that enable WebP images if youd like to experiment more with whats out there.Jetpack has an image CDN module that works with WebP images.You can also enable WebP by combining ShortPixel / EWWW Image Optimizer with Cache Enabler. Both of these image optimization plugins let you convert your JPEGs and PNGs into WebP images. Then, you can use the  Cache Enabler plugin to actually serve those files up to visitors with browsers that support WebP. Once you install Cache Enabler, go to Settings → Cache Enabler in your dashboard, and select Create an additional cached version for WebP Image support.Any of these methods will get the job done, so you’re free to use the plugins you prefer. The performance boost to your website can be significant, so it’s worth setting up one of these solutions if you have an image-heavy site.ConclusionWhat is WebP? It’s an image file type that has the potential to speed up your website, even more so than by using compressed PNGs or JPEGs. WebP comes in both lossy and lossless varieties and produc es smaller file sizes at a comparable quality.Though its popularity is growing, WebP isn’t yet supported on all browsers. However, it can still be worth using this image format on your site, especially if you upload a lot of images. As a WordPress user, you have several options for setting up  WebP support – one of the best being Optimole.Do you have any questions about the WebP format and how to set it up in WordPress? Ask away in the comments section below! Learn what WebP images are and how to use them to speed up your #WordPress site's images